Think Outside Of The Box

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THINK OUTSIDE OF THE BOX

ItalyPoint goes beyond selecting and producing exceptional food: we embody a CONCEPT. That sounds pretty generic you might say. What is this concept?

There is one thing that we all do; no matter our age, status, race, faith, or sex. We do it day in and day out (ideally every day). We EAT!

We eat to survive, and we eat to thrive. Important events and milestones in our lives revolve around food; perhaps a first date, closing a big contract, a promotion, weddings, holidays... you name it. Food has to be fine, the more important the celebration the finer the food. Now think about it, what is a finer celebration than life itself? To be able to live your life and live it well, to cherish your accomplishments, to enjoy the people around you, and mostly enjoy yourself.

Don’t let the corporate interests of some global company so far removed from real food decide, for example, that it is OK for you to eat corn syrup just because it is cheaper than sugar and increases the bottom line -theirs and YOURS, actually your waistline!

Use your purchasing power to make a statement. Say NO to the production of killer seeds. Say NO to company control over what we can and cannot grow. Say NO to standardization of food. Help us protect our heritage, our traditions, by saying YES to local foods that smell and taste like their natural environment, foods which carry your own essence.

Food, like everything else that surrounds you, interacts with your organism and improves your body and spirit by leaving in you flavors, scents, nutrients, and experiences.

Our concept is simple; we make and select food without any bottom line in mind. Our products are natural, sustainable, traceable, fair to the producer, fair to the consumer, uncompromised, and, most importantly, they are as good to your palate as they are to your body.

Anything we put on the market is summarized in our 10 KEY FACTORS.

Maximizing shareholders’ wealth doesn’t matter - it NEVER did, it NEVER WILL. True wealth happens when you offer people what they need in a just manner with a sense of responsibility.

Consumers’ HEALTH = Shareholders’ WEALTH

May we turn healthy consumers for years to come!

Muzio Pesaresi

President

10 Key Factors

SUSTAINABLE - nothing more than nature can give

NATURAL - no artificial preservatives

ORGANIC - no chemical pesticides or fertilizers

LOCAL - produced in its natural habitat

TRACEABLE - all ingredients from known sources

UNIQUE - nothing mass produced

ARTISAN - produced without industrial techniques